Referral Marketing For Gyms And Personal Trainers

Table Of Contents

Section 1. Research by psychologist Dr. Gail Matthews 

Section 2. Introduction to the Pursue Passions Challenge 

Section 3. What happens every two weeks 

Section 4. How the Goal Progression Log works 

Section 5. Use Goal Categories to get more referrals 

Section 6. Add value through Automated Virtual Coaching 

Section 7. How will this benefit your gym and personal trainers 

       Benefit 1. Get more new customers every month

       Benefit 2. Give your customers a wealth of value 

       Benefit 3. Monetize the influx of new people

Section 8. Step by Step Guidance until referrals become automatic

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Quick Summary of Presentation


Research by psychologist Dr. Gail Matthews concluded



What kind of goals will they be tracking

       TwoWks’s tools make it easy to track and take actionable steps toward a single goal (or multiple goals simultaneously). Below is a list of goal categories. Each category has Templates for specific goals related to that category. You will learn more about Templates during the Interactive Training Course.


Goal Category 1 - Quality Relationships

For example:

Acquire 5 new friends who share my interests.

Improve quality of relationships with my -blank- (friends, siblings, parents, children etc…).

Find a significant other.

Be more friendly and sociable.


Goal Category 2 - Improve Mindset

For example:

Substantially increase the amount of Joy and excitement I experience.

Experience less anger, frustration and/or annoyance.

Be more optimistic and hopeful about situations in life.


Goal Category 3 - Ideal Career

For example:

Have an occupation that I like and am actually passionate about.

Get a raise or get hired somewhere that pays more.

Get hired at a company in my preferred geographic location.

Become a full-time, part-time or seasonal entrepreneur/business-owner.


Goal Category 4 - Health and Wellness

For example:

Gain weight, lose weight, tone up, get ripped, eat healthier, sleep more, stretch more, drink more water, eat less process foods, less sugar, more endurance, regular cardio workouts, become stronger etc…


Goal Category 5 - Big Spend

For example:

Save up $1,000 for a big purchase, trip or experience.

Build up a $2,000 rainy day fund.

Set aside $3,000 to invest in an entrepreneur or stocks.


Goal Category 6 - Make an Impact

For example:

Volunteer your time, money or advocacy to charitable and humanitarian organizations.

Become a mentor, motivator or coach. Motivate others to pursue their dreams.

Preform random acts of kindness.

Be the change you want to see in the world.


Goal Category 7 - Personal Aspirations

These are goals that don’t fit into the categories above. If you don’t have any specific goals, we’ll help you find a pursuit you can be passionate about. It does not matter if the goal is specific or ambiguous - mundane or fantastical – tangible or intangible – quantifiable or unmeasurable – big or small – TwoWKs makes it easy to take actionable steps toward multiple goals at once. 


How the Goal Progression Log works



1 - 10 RATINGS







Strategies and Techniques to help your members refer accountability partners



These three steps happen every two weeks

Step 1: Update Log

Step 2: Send Joy

Step 3: Receive Joy