Prepared by Samuel Shammah

Click here to view my Interactive Resume

Video Development

                I watched all the videos on Jeff’s Vimeo page. I’d like to make a 2 minute intro video that you’ll be proud to display on your home page. I will write an impactful two minute video script and storyboard. Once you approve it, I will produce the video. It will be narrated by the same gentleman who narrated my previous videos (e.g. and it can have typography similar to this video Most importantly, it will have really cool cartoon animations similar to this video Most studios would charge $10,000 - $20,000 for that kind of quality. I can get it done for under $2,500.

TwoWks Partnership

                From what I understood from the Vimeo videos, the vision is to get the masses to replace their cars with RubyRide. If someone’s commute to work was 45 minutes (1.5 hours back and forth), then RubyRide would be putting 7.5 hours (per week) back into the riders control. What will people do with all that extra time in the car? In addition to using that time for sleeping, eating and getting ready for work how can we make that time truly impactful? I believe TwoWks would be a perfect addition to RubyRide’s value proposition. 

How TwoWks Works


            TwoWks is social software that helps you accomplish all of your personal goals and aspirations. To start off, we help you figure out the best action plan for your unique situation. If you don't have a referral code, we'll connect you to a group of accountability partners (based on your age, location and interests) who will periodically motivate and reenergize you. From there, three things will happen every two weeks:

Step 1: Update Log

Step 1: Update Goal Log

First, you will update your Goal Progression Log. This tool is intuitive enough to accelerate your progress and improve your overall mindset.  

Step 2: Send Joy

Step: 2: Send Joy

Next, you will view one of your group members’ Goal Progression Logs to write a positive comment or observation. This is called, “Sending Joy”.

Step 3: Receive Joy 

Step 3: Receive  Joy

Finally, someone else will look at your Goal Progression Log and say something motivational or reenergizing. We call this, “Receiving Joy”. 


       Research done by psychologist Dr. Gail Matthews concluded that those who merely formulate goals but don’t write them down only accomplish 43% of those goals. Those who write them down accomplish 64%, and those who write their goals down and share them with a friend accomplish 76% of their goals. Unfortunately, most people don’t write their goals down or utilize their social circles to help them reach their aspirations.

Goal Progression Log Templates

Templates were created to help you accomplish specific goals. For each goal, the Template will provide a list of suggested; [a] Tasks (things to do), [b] UnProductives (things to avoid), [c] Ratings (things you can rate yourself on from 1 to 10), [d] Weekly Questions and [e] Monthly Questions. You can use all of the Template’s suggestions or just a few of them. Browse our selection - there are dozens to choose from.   

Click here to view a list of Goal Progression Log Templates


Unity and Networking

       People who use RubyRide are typically established, astute and forward thinking people wouldn’t you agree? :) Your members would all be in their own RubyRide branded Group account, which means they will all be Sending and Receiving Joy from one another. This periodic engagement will strengthen relationships and help members get acquainted. When someone knows a good portion of the members in their group, they feel more connected and valuable to the organization. It is less likely that a person will leave an organization if they feel that their presence will be missed.


Boost Social Opt-In

       When a new member joins TwoWks they will be taken through a two week Interactive Video Training. You can view Week 1’s tutorial by going to and you can see Week 2’s at These tutorials will walk them through setting up their account, figuring out their goals and referring their friends. Through it, there are many opportunities for you to add a “Follow RubyRide on Twitter” and “Like us on Facebook” opt-ins. Branding your members TwoWks experience would be a great way to build up RubyRide’s social presence.


Wow Your Customers

       Many people don’t take steps toward their dreams using the excuse, “I don’t have time”. Now your members can use a portion of the time RubyRide saves them to use TwoWks to help them plan and take steps. While in the car they can Update their Goal Progression Log and Send joy to their Accountability Partners. This makes the time their saving invaluable. After some months, they may look back and sincerely attribute their success to the planning and execution they did while in RubyRide’s cars.

Additional Possibilities:

       While in the car, they can watch YouTube videos related to goals (e.g. their specific goals or ones they may be interested in), hobbies (e.g. crafts they want to learn), entertainment (e.g. funny or cute animal videos), relaxation or motivation (e.g. inspirational speakers).

       Perhaps for an additional fee, we can print out they day’s articles/news (from outlets they are interested in) or they can just view them on RubyRide’s mobile devices.


Referral Marketing

       Not only is RubyRide successful at its core mission, but now you’re giving your members the tools (e.g. The Goal Progression Log) and support (e.g. The Group Account’s accountability) to make their dreams a reality! This provides another reason for your members to refer their friends and family. Throughout the two week Video Training, members are encouraged to ask their social circles to become their accountability partners. This is a unique kind of invitation because instead of saying, “Hey look at this awesome product/thing I’m doing” they are saying, “Hey these are my goals. I value your opinion, so please help me succeed by being my accountability partner”. TwoWks was built with referrals in mind. Check out a full breakdown of how we grow gyms through referral marketing

Additional Possibilities:

Members can be driven to a potential TwoWks Accountability Partner’s location so they can invite them in person. They can show them the RubyRide video as well as the TwoWks video during the visit.

They can use some of their a la carte minutes (or miles) if the trip is out of their radius

Maybe you can give them ‘X’ number of “face-to-face referral” curtesy miles

Maybe they can get extra minutes/miles (or a one month fee reduction) per converted referral


       For this to be a monumental success and a referral generating machine, all it will take is your drivers handing riders a clipboard each time they get in the car. The initial clipboard would walk them through starting the Interactive Video Training and all subsequent clipboards will basically be a checklist asking which of the three steps they took that car ride.